Ad watch: The endgame -- and the money -- cometh

UPDATE: AFSCME just came in with a six-figure buy in Reno for the duration to help Rep. Shelley Berkley.

Also, big uptick in Spanish-TV buys, too, with ads starting this week from People for the American Way (Dem), the Hispanic Leadership Fund (GOP) and Unite Here (Culinary parent with a brutal hit on Mitt Romney.)

Catching up on some new buys in the public file (I extrapolated from what I saw):

Crossroads: Last week, the Rovian folks plunked down mid- to high six figures for a statewide buy from 10/23-10/29.

Shelia Leslie: On Friday, the SD15 candidate put down a small buy for this week.

Patriot Majority (a k a The Harry Reid front group): On Friday, the group put down money (low six figures) for the next two weeks.

Silver State Jobs PAC: This is the outift started by ex-lawmaker Bob Beers, apparently designed to help Greg Brower in SD15. It put down five figures on a two-day buy this week.

Obama for Amercia: On Monday, the campaign amplified its buy by a small amount.

National Republican Senatorial Committee: On Monday, the NRSC added a small bit to its buys, North and South, to help Sen. Dean Heller.

Danny Tarkanian campaign: On Monday, he put down five figures at stations (maybe got to six when done) for a buy this week.

Democratic Senatorial Campaign Committee: On Monday, the DSCC added a bit to its Reno buy.

Democratic Congressional Campaign Committee: On Monday, the DCCC added a little to try to help Steven Horsford and/or John Oceguera.

House Majority PAC (Democrats): Came in today with relatively small buy.

Berkley for Senate: Just a small add-on to buy in Vegas.

Joe Heck: The congressman made a significant buy (maybe got over $100,000 at all stations) that starts today.

Mitt Romney campaign: Big buy (mid six figures) in Vegas and Reno starts today and for a week.